THE AUTHOR

David M. Carter is the Executive Director of the University of Southern California's Sports Business Institute and is a Professor of Sports Business at USC's Marshall School of Business. He is the Principal of the Sports Business Group, which has been a premier provider of strategic marketing and business development services to the sports industry for more than a decade. In this capacity, Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. Carter is the author of On the Ball: What You Can Learn About Business From America's Sports Leaders (2003), Keeping $core: An Inside Look At Sports Marketing (1996), and You Can't Play The Game If You Don't Know The Rules (1994).